TY - JOUR
TI - Innovation Types in a Distinctive Hotel
AU - Gyurácz-Nemeth, Petra
AU - Friedrich, Nora
AU - Clarke, Alan
TI - Innovation Types in a Distinctive Hotel
AB - 
	Background. The hotel industry is considered to be the most significant type of accommo- dation because of its ability to provide revenue and satisfy the guests needs. There is huge competition in the hotel industry so in order to be able to maintain or improve their market positions and reputations; they need to develop innovations. Because it is not difficult to copy the innovation ideas from each other, they have to think about building very distinctive hotels for distinctive target groups.
	Research aims. The aim of the study is to explore the innovation of a distinctive hotel in Hungary with the help of definitions of service and tourism innovation.
	Method. For the research one innovative Hungarian hotel was chosen as a case study and the innovation processes of this hotel were classified into groups determined by the other authors mentioned in the literature review. The innovations of the hotel were grouped ac- cording to the innovation activity and the source of innovation.
	Reg findings. The research showed that the innovation of the selected hotel is service development and style changes, the innovation activity emphasizes organizational factors, and the sources of the innovations appear to be non-management sources.
	 
VL - 2014
IS - Numer 13(2)
PY - 2014
SN - 2449-8920
C1 - 2449-8939
SP - 86
EP - 96
UR - https://ejournals.eu/czasopismo/international-journal-of-contemporary-management/artykul/innovation-types-in-a-distinctive-hotel
KW - innovation
KW - distinctive hotel
KW - service development