TY - JOUR
TI - „Egoismus ist rational!“ Was „Schlagworte“ so „schlagend“ macht und was Ludwik Fleck mit Teflon-Wörtern zu tun hat
AU - Antos, Gerd
TI - „Egoismus ist rational!“ Was „Schlagworte“ so „schlagend“ macht und was Ludwik Fleck mit Teflon-Wörtern zu tun hat
AB - 
	Behind the meaning of social keywords often there are meanings dependent on time, group and discourse. In a particular usage, these meanings resonate subliminally. These hidden, but sometimes very effective meanings are the subject of the so-called “sub-semantics” and are difficult to record in dictionaries. 

	Against this backdrop, I consider the question of what makes a catchword so catchy based on many examples. Thereby, I focus on so-called “Teflon words” such as “success” which have the ability to drip off any criticism, doubt or common sense like in a Teflon pan. In particular, it is about the question why certain words especially from the fields of consumption, economy and politics have such a highly collective “self-persuasiveness” for certain groups and periods of time. In the attempt to answer these questions I refer to the Polish philosopher of science Ludwik Fleck.
VL - 2014
IS - Zeszyt 4 (2014)
PY - 2015
SN - 2353-656X
C1 - 2353-4893
SP - 261
EP - 274
DO - 10.4467/23534893ZG.14.018.3155
UR - https://ejournals.eu/czasopismo/zeitschrift-des-verbandes-polnischer-germanisten/artykul/egoismus-ist-rational-was-schlagworte-so-schlagend-macht-und-was-ludwik-fleck-mit-teflon-wortern-zu-tun-hat
KW - catchword
KW - “deeper meaning” of words
KW - “Teflon words”
KW - Ludwik Fleck
KW - “style of thought”