TY - JOUR TI - Użytkownik jest królem!? Status użytkownika przeglądarkowych gier społecznościowych w obliczu personalizacji AU - Kopecka-Piech, Katarzyna TI - Użytkownik jest królem!? Status użytkownika przeglądarkowych gier społecznościowych w obliczu personalizacji AB - The purpose of this article is to present the status of the social browser-based games users in the face of the algorithmization, personalization and customization of new media. The answer to the question posed in the title has been granted on the basis of the conclusions of the empirical research conducted in the Polish company producing games. This article presents a brief history of the user participation in games production, from modding to providing data for media products and services development. The profile of the working player and characterization of playbour is delivered and the quasi-intervention in the media product is described. The article also depicts the nature of the broader phenomena of the culture of work through consumption. Quasi-interventionist nature of the user activity is part of a problem of new media users ignorance, in terms of their engagement in creation of the offered goods. Ethical questions regarding restrictions that affect a growing group of users are emerging from the analysis also.   VL - 2014 IS - Numer 1 (19) PY - 2014 SN - 1895-975X C1 - 2084-3860 SP - 56 EP - 72 DO - 10.4467/20843860PK.13.006.2855 UR - https://ejournals.eu/czasopismo/przeglad-kulturoznawczy/artykul/uzytkownik-jest-krolem-status-uzytkownika-przegladarkowych-gier-spolecznosciowych-w-obliczu-personalizacji KW - new media users KW - gamers KW - social browser-based games KW - new media personalization KW - playbour KW - modding