TY - JOUR
TI - Po co lotniskom Facebook?
AU - Pabisek, Monika
TI - Po co lotniskom Facebook?
AB - 
	The phenomenon of “the always connected traveler” has been witnessed in the aviation industry during over the last decades. It refers to the actions of air passengers who use mobile devices at every stage of their journeys. The changes in travelers’ behavior and the development of mobile technology contributed to the transformation of marketing strategy in the air service market. This paper investigates the determinants of the airports’ presence in the social networks especially their brands’ presence on Facebook.
VL - 2016
IS - Tom 4, Numer 3
PY - 2017
C1 - 2354-0214
SP - 193
EP - 210
DO - 10.4467/23540214ZM.16.010.6297
UR - https://ejournals.eu/czasopismo/zarzadzanie-mediami/artykul/po-co-lotniskom-facebook
KW - Facebook
KW - airport
KW - social media
KW - social network sites