TY - JOUR
TI - Promocja marek na Snapchacie, Instagramie i YouTubie
AU - Mazur, Patrycja
TI - Promocja marek na Snapchacie, Instagramie i YouTubie
AB - 
	Brand promotion on Snapchat, Instagram and YouTube
	
	The text describes brand promotion in the new new audio-visual media (Snapchat, Instagram and YouTube) that become main channels for reaching a desired target group. It includes case study of two selected brands and their profiles in the discussed social media. These are: FMCG brand Coca-Cola Poland and chain of cosmetics stores Sephora Poland. The aim of the work is not only to show the differences between discussed social media that belong to one brand, but also to show different ways to manage profiles by companies from different sectors.
VL - 2018
IS - Numer 2 (5) 2018
PY - 2018
SN - 2451-1986
C1 - 2544-2554
SP - 117
EP - 126
DO - 10.4467/25442554.MBK.18.019.9298
UR - https://ejournals.eu/czasopismo/media-biznes-kultura/artykul/promocja-marek-na-snapchacie-instagramie-i-youtubie
KW - nowe nowe media audiowizualne
KW - branding
KW - YouTube
KW - Instagram
KW - Snapchat