TY - JOUR
TI - Organizowanie sportu w Polsce oczami mediów – analiza dyskursu
AU - Starakiewicz-Krawczyk, Urszula
TI - Organizowanie sportu w Polsce oczami mediów – analiza dyskursu
AB - 
	Organizing Sports in Poland from the Media Perspective – a Discourse Analysis

	 

	The aim of this article is to verify the way that the media depict organizing sports in Poland. Using the method of discourse analysis to look at chosen press articles, the author tries to understand the power relations within this sector and discuss the reasons of the journalists’ negative attitude towards the realm of traditional sports. It is usually presented as rigid and not entrepreneurial. In the conclusion the author elaborates on the effectiveness of the media in shaping the public opinion and forcing real changes.
VL - 2015
IS - Tom 16, Numer 1
PY - 2015
SN - 1896-8201
C1 - 2084-3976
SP - 81
EP - 106
DO - 10.4467/20843976ZK.15.006.3041
UR - https://ejournals.eu/czasopismo/zarzadzanie-w-kulturze/artykul/organizowanie-sportu-w-polsce-oczami-mediow-analiza-dyskursu
KW - media
KW - analiza dyskursu
KW - organizowanie sportu
KW - działacz sportowy