%0 Journal Article
%T Między rynkiem a odpowiedzialnością społeczną mediów. Analiza wybranych magazynów o zdrowiu
%A Wolska-Zogata, Irena
%A Wójta-Kempa, Monika
%J Zeszyty Prasoznawcze
%V 2015
%R 10.4467/2299-6362PZ.15.026.4136
%N Tom 58, Numer 2 (222)
%P 347-364
%K zdrowie publiczne, media masowe, społeczna odpowiedzialność
%@ 0555-0025
%D 2015
%U https://ejournals.eu/czasopismo/zeszyty-prasoznawcze/artykul/miedzy-rynkiem-a-odpowiedzialnoscia-spoleczna-mediow-analiza-wybranych-magazynow-o-zdrowiu
%X 
	Between the market and social responsibility of media. An analysis of selected magazines devoted to health issues

	Treating mass media as an education channel, the Authors of the article tried to find an answer to the question if polish media meet the expectations of public health and health promotion. Data used as the background to the thesis come from press market analysis and readership researches. Also non-representative research on health-journalists has been presented. The Authors focus on health press market seeking for information who is the publisher and who is the editor of health communications. Who is the target of such communications? In whose interest the certain contents are created?