TY - JOUR TI - Medialna widoczność jako emanacja hiperobecności AU - Szpunar, Magdalena TI - Medialna widoczność jako emanacja hiperobecności AB - Media visibility as an emanation of hyperpresence   In this article, I am proposing that we are currently operating in a media culture of visibility. In this culture, the media become the omnipotent center of the world, imposing certain values and lifestyles on us. This implies a situation where key importance is attributed to people whose visibility is undergoing a strong mediation – celebrities, idols, depreciating individuals and spaces that are absent from the media spectacles. Mediatisation processes affect also researchers whose knowledge and skills are secondary to the ability to seduce the public and attract attention. In this article I try to answer the question of negative consequences of this process. VL - 2017 IS - Tom 60, Numer 3 (231) PY - 2018 SN - 0555-0025 C1 - 2299-6362 SP - 494 EP - 504 DO - 10.4467/22996362PZ.17.030.7327 UR - https://ejournals.eu/czasopismo/zeszyty-prasoznawcze/artykul/medialna-widocznosc-jako-emanacja-hiperobecnosci KW - hiperobecność KW - merkantylizm KW - medialna widoczność