%0 Journal Article
%T Medialna widoczność jako emanacja hiperobecności
%A Szpunar, Magdalena
%J Zeszyty Prasoznawcze
%V 2017
%R 10.4467/22996362PZ.17.030.7327
%N Tom 60, Numer 3 (231)
%P 494-504
%K hiperobecność, merkantylizm, medialna widoczność
%@ 0555-0025
%D 2018
%U https://ejournals.eu/czasopismo/zeszyty-prasoznawcze/artykul/medialna-widocznosc-jako-emanacja-hiperobecnosci
%X 
	Media visibility as an emanation of hyperpresence

	 

	In this article, I am proposing that we are currently operating in a media culture of visibility. In this culture, the media become the omnipotent center of the world, imposing certain values and lifestyles on us. This implies a situation where key importance is attributed to people whose visibility is undergoing a strong mediation – celebrities, idols, depreciating individuals and spaces that are absent from the media spectacles. Mediatisation processes affect also researchers whose knowledge and skills are secondary to the ability to seduce the public and attract attention. In this article I try to answer the question of negative consequences of this process.