TY - JOUR TI - Prawno-etyczne uwarunkowania zarządzania mediami AU - Nierenberg, Bogusław TI - Prawno-etyczne uwarunkowania zarządzania mediami AB - The article discusses ethical and legal conditions referring to media management. The following thesis is discussed: tendency for manipulative behaviors in the media is conditioned primarily by needs. Their expressions are rather independent from socio-economic system. For the purpose of proving the thesis the case study analysis was applied, including Watergate scandal, being the most substantial one and perceived widely as acknowledgment of the power of American democracy. The author proves that it is a faulty belief. An alternate element that proves the rightness of the assumed thesis is the analysis of legal documents referring to media institutions and deontological codes accepted by journalist associations. VL - 2014 IS - Tom 57, Numer 1 (217) PY - 2014 SN - 0555-0025 C1 - 2299-6362 SP - 43 EP - 54 DO - 10.4467/2299-6362PZ.14.003.2138 UR - https://ejournals.eu/czasopismo/zeszyty-prasoznawcze/artykul/prawno-etyczne-uwarunkowania-zarzadzania-mediami KW - media management KW - ethical and legal rudiments of media organizations KW - Watergate scandal