%0 Journal Article
%T Zmiana modelu finansowania prasy
%A Dzierżyńska-Mielczarek, Jolanta
%J Zeszyty Prasoznawcze
%V 2016
%R 10.4467/22996362PZ.16.027.5431
%N Tom 59, Numer 2 (226)
%P 408-423
%K press market, media financing, advertisement revenue, content sale
%@ 0555-0025
%D 2016
%U https://ejournals.eu/czasopismo/zeszyty-prasoznawcze/artykul/zmiana-modelu-finansowania-prasy
%X 
	Change in press financing model

	According to “World Press Trends” report, in 2014 income from sales of content to readers was higher in global press than income from sales of advertisements. The symptoms of a change in the model of financing press publishers’ activity were noticeable for a long time and indicated transformations in the system of social communication. Before that a reversal of proportions of television financing took place, as income acquired from paid television subscribers has outrun advertisement income. This article aims to answer the question of reasons for the change in press financing model and to analyze that phenomenon in Polish press market. For unlike television, change in printed media financing does not result from the increase in income collected from the audience but from a continuous decrease in press advertisement expenditures.