TY - JOUR TI - Wpływ mediów zachodniopomorskich na profilaktykę raka piersi na tle porównawczym AU - Koprowicz, Anna Ewa AU - Kwapisz, Urszula TI - Wpływ mediów zachodniopomorskich na profilaktykę raka piersi na tle porównawczym AB - Influence of zachodniopomorski media on the prevention of the breast cancer on the comparative background It was noted that multimedia programmes are very important in the promotion of health, and that thanks to media publications there is an increase in the number of women requesting prophylactic examinations and an increase in knowledge about cancers. These activities are still not enough, because organisations and institutions promoting health are not cooperating closely enough in creating joint campaigns. A change in thinking patterns and activities would enable an increase in the knowledge of cancer with patients by making available a new offer ensuring an increased number of programmes, with simultaneous savings in funds, while maintaining standards of the highest quality and the participation of medical authorities.   VL - 2015 IS - Tom 58, Numer 2 (222) PY - 2015 SN - 0555-0025 C1 - 2299-6362 SP - 387 EP - 404 DO - 10.4467/2299-6362PZ.15.028.4138 UR - https://ejournals.eu/czasopismo/zeszyty-prasoznawcze/artykul/wplyw-mediow-zachodniopomorskich-na-profilaktyke-raka-piersi-na-tle-porownawczym KW - breast cancer KW - cancer Prophylaxis KW - mammographic screening