TY - JOUR
TI - Polski wymiar peopolizacji. Casus dwutygodnika Viva!
AU - Żyrek-Horodyska, Edyta
TI - Polski wymiar peopolizacji. Casus dwutygodnika Viva!
AB - 
	Polish variant of peopolization. The case of biweekly magazine Viva!

	 

	The main aim of this article is to analyze the process of peopolization of politics in relation to journalistic texts published in 2010 in the magazine Viva! In my research I would like to focus on the theoretical context of this process as well as on analyzing its Polish characteristics. The research is intended to show that in the Polish press of the “people” segment the images of politicians are created in a similar way to the images of celebrities. This fact is not only a strategy to gain the attention of the reader, but also an important tool of political marketing.
VL - 2017
IS - Tom 60, Numer 3 (231)
PY - 2018
SN - 0555-0025
C1 - 2299-6362
SP - 612
EP - 632
DO - 10.4467/22996362PZ.17.037.7334
UR - https://ejournals.eu/czasopismo/zeszyty-prasoznawcze/artykul/polski-wymiar-peopolizacji-casus-dwutygodnika-viva
KW - peopolizacja polityki
KW - Viva!
KW - inforozrywka
KW - prasa dla kobiet
KW - magazyny typu people