TY - JOUR
TI - Facebook jako kanał dystrybucji informacji pomiędzy bankiem a klientami
AU - Świeszczak, Krzysztof
AU - Świeszczak, Marika
TI - Facebook jako kanał dystrybucji informacji pomiędzy bankiem a klientami
AB - 
	Dynamically changing enterprise environment and the development of information technology pose a lot of challenges in front of each business unit, and especially in front of banks as institutions of public trust. Distribution channel of information between banking enterprises and buyers of their products and services increasingly provides a Facebook as a social networking site which allows interaction with customers, asking questions, exchanging insights, observations and comments. The purpose of this article is to present the social networking site Facebook as a distribution channel of information between the banking business and its customers.
VL - 2017
IS - Tom 5, Numer 1
PY - 2017
C1 - 2354-0214
SP - 25
EP - 33
DO - 10.4467/23540214ZM.17.003.7020
UR - https://ejournals.eu/czasopismo/zarzadzanie-mediami/artykul/facebook-jako-kanal-dystrybucji-informacji-pomiedzy-bankiem-a-klientami
KW - social networking sites
KW - distribution channels
KW - banking sector
KW - bank
KW - innovation