%0 Journal Article %T Milton J. Rosenau (1869–1946) i strategia zarządzania lękiem w sferze zdrowia publicznego %A Nowacka, Maria %J Medycyna Nowożytna %V 2021 %R 10.4467/12311960MN.21.001.14214 %N Tom 27 (2021) Zeszyt 1 %P 9-34 %K Milton J. Rosenau, zdrowie publiczne, pokonanie strachu, zarządzanie strachem %@ 1231-1960 %D 2021 %U https://ejournals.eu/czasopismo/medycyna-nowozytna/artykul/milton-j-rosenau-1869-1946-i-strategia-zarzadzania-lekiem-w-sferze-zdrowia-publicznego %X Milton J. Rosenau (1869–1946) and the strategy of fear management in the sphere of public health The American epidemiologist Milton J. Rosenau – one of the pioneers of public health – is the author of the concept of “conquest of fear”, which stimulated the development of preventive medicine. However, this concept was in fact a kind of strategy of fear management and as such necessarily led to the gradual domination of preventive pro-health strategies by the permanent therapy strategies. The negative consequences of this strategy can be read in the main work of Rosenau, a preventive medicine textbook, and were presented in a literary form by the French writer Jules Romains.