TY - JOUR
AU - Romanik, Anna
TI - &lt;p&gt;
	Manipulation in Russian advertising of nutriments and dietary supplements&lt;/p&gt;
JF - Studia Linguistica Universitatis Iagellonicae Cracoviensis
VL - 2014
PY - 2014
DO = 10.4467/20834624SL.14.015.2323
SN - 1897-1059
C1 - 2083-4624
SP - 269
EP - 278
KW - advertising
KW - manipulation
KW - persuasion
KW - the Russian language
N2 - &lt;p style=&quot;text-align: justify;&quot;&gt;
	The purpose of this article is to analyse the phenomenon of linguistic manipulation in the advertising of nutriments and dietary supplements published in Russian bodybuilding magazines. Advertisers use the persuasive capabilities of the language on its various levels in order to create an effective message. Common manipulative methods in slogans include the use of references to the world of sporting values, the recommendation of the product by sports authorities, and the use of evaluative lexis. Also, short expressive syntactic structures loaded with forms of imperatives have the potential for manipulation.&lt;/p&gt;
UR - https://ejournals.eu/czasopismo/studia-linguistica-uic/artykul/manipulation-in-russian-advertising-of-nutriments-and-dietary-supplements