TY - JOUR
TI - Zastosowanie serwisów społecznooeciowych na rynku międzynarodowym. Przykład Facebooka z perspektywy indywidualnych użytkowników
AU - Bartosik-Purgat, Małgorzata
TI - Zastosowanie serwisów społecznooeciowych na rynku międzynarodowym. Przykład Facebooka z perspektywy indywidualnych użytkowników
AB - 
	The aim of the article is to identify the areas of using Facebook – one of the most popular social  networking websites. The analysis has been based on empirical data gathered among individualn users in several foreign markets (China, Poland, Spain, Germany, Russia, the United States, Turkey). Empirical quantitative research has been carried out in which paper and electronic inquiry  forms (CAWI) have been filled out by the respondents. Four areas of using Facebook by individualn users have been distinguished: communication, education, consumer behaviour, and work. The obtained indicators of Spearman rank correlation between the frequency of using Facebook and the distinguished areas are very diversified, both among the studied groups and the areas of use. The results show the peculiarities of particular groups in terms of using Facebook.
VL - 2016
IS - Tom 35/2
PY - 2016
SN - 2300-6102
C1 - 2353-9496
SP - 235
EP - 248
DO - 10.4467/23539496IB.16.060.5641
UR - https://ejournals.eu/czasopismo/ibage/artykul/zastosowanie-serwisow-spolecznooeciowych-na-rynku-miedzynarodowym-przyklad-facebooka-z-perspektywy-indywidualnych-uzytkownikow
KW - social networking websites
KW - Facebook
KW - international market