TY - JOUR
TI - Mediatyzacja a rozwój kanałów komunikowania partii politycznych w Polsce
AU - Jacuński, Michał
TI - Mediatyzacja a rozwój kanałów komunikowania partii politycznych w Polsce
AB - 
	Various studies on the meaning and the scope of mediatization and the relations between media system and political system seem to be insufficient, taking into account of all the transformations that have occurred for the past 6–8 years. The author is concerned how the process of mediatization changed under the influence of new media and ICT. Whether the political parties’ ability to create independent, owned or shared, and mediatized through the world wide web, channels and tools of communication undermined the existing model of political communication? In order to provide a new approach, the author refers to selected aspects of marketing communication and applies media typology based on the PEO(S) model
VL - 2014
IS - Tom 57, Numer 2 (218)
PY - 2014
SN - 0555-0025
C1 - 2299-6362
SP - 190
EP - 202
DO - 10.4467/2299-6362PZ.14.010.2331
UR - https://ejournals.eu/czasopismo/zeszyty-prasoznawcze/artykul/mediatyzacja-a-rozwoj-kanalow-komunikowania-partii-politycznych-w-polsce
KW - mediatization
KW - media system
KW - political parties
KW - new media
KW - ICT