TY - JOUR
TI - Identyfikacja pól wartości produktu kultury
AU - Laberschek, Marcin
TI - Identyfikacja pól wartości produktu kultury
AB - 
	When we analyse some products, we could take into consideration not only their physical side. What is more, we could reach their incorporeal level, in other words the subjective value that is born in the consciousness and unconsciousness of customers. In this article, we take into account the cultural products and indicate what symbolic values are responsible for the fact that these products are appreciated by customers. To do this, we create and use an analytical tool: fields of the product value. Moreover, the tool could be also useful when it comes to conducting marketing research, both by researchers and manufacturers, who are trying to understand hidden mechanisms, which are responsible for choices not only of cultural market participants, but also other markets. 
VL - 2017
IS - Tom 18, Numer 3
PY - 2017
SN - 1896-8201
C1 - 2084-3976
SP - 283
EP - 305
DO - 10.4467/20843976ZK.17.019.7469
UR - https://ejournals.eu/czasopismo/zarzadzanie-w-kulturze/artykul/identyfikacja-pol-wartosci-produktu-kultury
KW - produkt kultury
KW - zarządzanie produktem kultury
KW - pola wartości produktu
KW - wyobraźnia w zarządzaniu
KW - wyobrażenie produktu
KW - symboliczne znaczenie produktu
KW - konsument produktu kultury
KW - jakościowe badania marketigowe