TY - JOUR AU - Dębski, Maciej TI - <p> Jakość jako element zarządzania konkurencyjnością szkoły wyższej</p> JF - Zarządzanie Publiczne VL - 2016 PY - 2016 DO = 10.4467/20843968ZP.17.019.5521 SN - 1896-0200 C1 - 2084-3968 SP - 237 EP - 247 KW - quality KW - brand KW - higher education N2 - <p> <strong>Quality as the element of competitiveness management in the higher education sector</strong></p> <p> The aim of the paper is to present the specificity of quality as a competitiveness tool in higher education sector. Moreover author tests hypotheses, assuming growing importance of quality in the management of the university. Article’s objective has been achieved through the study of literature and interviews, which were conducted with 16 persons responsible for the management of the education process in different universities.</p> UR - https://ejournals.eu/czasopismo/zarzadzanie-publiczne/artykul/jakosc-jako-element-zarzadzania-konkurencyjnoscia-szkoly-wyzszej