TY - JOUR
TI - Jakość jako element zarządzania konkurencyjnością szkoły wyższej
AU - Dębski, Maciej
TI - Jakość jako element zarządzania konkurencyjnością szkoły wyższej
AB - 
	Quality as the element of competitiveness management in the higher education sector

	The aim of the paper is to present the specificity of quality as a competitiveness tool in higher education sector. Moreover author tests hypotheses, assuming growing importance of quality in the management of the university. Article’s objective has been achieved through the study of literature and interviews, which were conducted with 16 persons responsible for the management of the education process in different universities.
VL - 2016
IS - Numer 3 (35)
PY - 2016
SN - 1896-0200
C1 - 2084-3968
SP - 237
EP - 247
DO - 10.4467/20843968ZP.17.019.5521
UR - https://ejournals.eu/czasopismo/zarzadzanie-publiczne/artykul/jakosc-jako-element-zarzadzania-konkurencyjnoscia-szkoly-wyzszej
KW - quality
KW - brand
KW - higher education