@article{35f6f853-f315-46d4-bb14-9690d86c34e7,
author = {Maciej Dębski},
title = {Jakość jako element zarządzania konkurencyjnością szkoły wyższej},
journal = {Zarządzanie Publiczne},
volume = {2016},
number = {Numer 3 (35)},
year = {2016},
issn = {1896-0200},
pages = {237-247},keywords = {quality; brand; higher education},
abstract = {Quality as the element of competitiveness management in the higher education sector

	The aim of the paper is to present the specificity of quality as a competitiveness tool in higher education sector. Moreover author tests hypotheses, assuming growing importance of quality in the management of the university. Article’s objective has been achieved through the study of literature and interviews, which were conducted with 16 persons responsible for the management of the education process in different universities.},
doi = {10.4467/20843968ZP.17.019.5521},
url = {https://ejournals.eu/czasopismo/zarzadzanie-publiczne/artykul/jakosc-jako-element-zarzadzania-konkurencyjnoscia-szkoly-wyzszej}
}