TY - JOUR
TI - Marka Empire jako przykład multiplatformy medialnej – studium przypadku
AU - Jupowicz-Ginalska, Anna
TI - Marka Empire jako przykład multiplatformy medialnej – studium przypadku
AB - 
	Empire brand as an example of media multiplatform – case study

	In this article I present issues related to the condition of the contemporary press, referring to phenomena such as the media brand, media multiplatform and the adaptive model of traditional media. The subject of the research is the British brand Empire, which now consists of elements such as: printed magazine, e-magazine, website, podcasts, social media and events. I verify the following thesis: T1) Empire is an example of media multiplatform and, at the same time, is a modern media brand; T2) Empire is an example of how traditional media adapt to digital environment; T3) Empire is a practical reflection of the general trends in the publishing market.
VL - 2017
IS - Tom 60, Numer 4 (232)
PY - 2018
SN - 0555-0025
C1 - 2299-6362
SP - 845
EP - 865
DO - 10.4467/22996362PZ.17.048.8190
UR - https://ejournals.eu/czasopismo/zeszyty-prasoznawcze/artykul/marka-empire-jako-przyklad-multiplatformy-medialnej-studium-przypadku
KW - Empire
KW - media multiplatform
KW - media brand
KW - Internet
KW - adaptive model