TY - JOUR TI - „Sherlock”. Gry z fandomem i wykorzystanie potencjału konwergencji AU - Lisowska-Magdziarz, Małgorzata TI - „Sherlock”. Gry z fandomem i wykorzystanie potencjału konwergencji AB - “Sherlock”. Fandom Games and the Employment of the Convergent Media Potential The British tv mini-series “Sherlock” has become nowadays the complex transmedia narrative, utilizing different media and engaging its fandom to the intense creative actions and the processes of the collective construction of knowledge. The lengthy production process and the particular distribution strategy (with the two-year gaps between the seasons) force the showrunners to develop various production and communication strategies so as to maintain the viewers’ involvement with the series during “the hiatuses”. To this purpose, different forms of communication with fandom are applied, together with the skillful use of the potential of the convergence processes in media.   VL - 2016 IS - Tom 59, Numer 1 (225) PY - 2016 SN - 0555-0025 C1 - 2299-6362 SP - 197 EP - 211 DO - 10.4467/2299-6362PZ.16.014.5191 UR - https://ejournals.eu/czasopismo/zeszyty-prasoznawcze/artykul/sherlock-gry-z-fandomem-i-wykorzystanie-potencjalu-konwergencji KW - fandom KW - transmedia storytelling KW - convergence KW - collective intelligence KW - creativity