%0 Journal Article
%T „Sherlock”. Gry z fandomem i wykorzystanie potencjału konwergencji
%A Lisowska-Magdziarz, Małgorzata
%J Zeszyty Prasoznawcze
%V 2016
%R 10.4467/2299-6362PZ.16.014.5191
%N Tom 59, Numer 1 (225)
%P 197-211
%K fandom, transmedia storytelling, convergence, collective intelligence, creativity
%@ 0555-0025
%D 2016
%U https://ejournals.eu/czasopismo/zeszyty-prasoznawcze/artykul/sherlock-gry-z-fandomem-i-wykorzystanie-potencjalu-konwergencji
%X 
	“Sherlock”. Fandom Games and the Employment of the Convergent Media Potential

	
	The British tv mini-series “Sherlock” has become nowadays the complex transmedia narrative, utilizing different media and engaging its fandom to the intense creative actions and the processes of the collective construction of knowledge. The lengthy production process and the particular distribution strategy (with the two-year gaps between the seasons) force the showrunners to develop various production and communication strategies so as to maintain the viewers’ involvement with the series during “the hiatuses”. To this purpose, different forms of communication with fandom are applied, together with the skillful use of the potential of the convergence processes in media.