TY - JOUR
TI - Reklama teatralna w nowych mediach
AU - Rak, Dorota
TI - Reklama teatralna w nowych mediach
AB - 
	The theatrical advertisement in new media

	 

	This article is a result of research of chosen Polish theatre advertising activity in new media. An author tried to extract their forms, starting from definitions of the “new media” and “theatrical advertisement”. She attempted to bring examples of the internet and off-line advertisements in the new media, using by theaters. The article is complemented by a list of the analyzed theaters and their presence in social media as a one of the form of advertisement in the new media. 
VL - 2014
IS - Tom 2, Numer 1
PY - 2014
C1 - 2354-0214
SP - 29
EP - 49
DO - 10.4467/23540214ZM.14.003.3116
UR - https://ejournals.eu/czasopismo/zarzadzanie-mediami/artykul/reklama-teatralna-w-nowych-mediach
KW - teatr
KW - reklama
KW - nowe media
KW - media społecznościowe
KW - internet