TY - JOUR TI - Zakaz czy nakaz? Skuteczny przekaz zaleceń zdrowotnych AU - Gulla, Bożena TI - Zakaz czy nakaz? Skuteczny przekaz zaleceń zdrowotnych AB - Prohibition or prescription? An effective message of health recommendations The presentation will be dedicated to a particular form of communication on health aspects, related to the way of conveying health recommendations by a specialist doctor to a sick person, which determines the patient’s participation in the process of treatment. The doctor-patient dialogue is dependent on individual predisposition of both the physician (e.g. emotional intelligence) and the patient (e.g. coping strategies, anxiety level, point or interval strategies, dependency-autonomy dimension, and preferences and competencies developed during disease). The importance of verbal and nonverbal communication in the doctor-patient relationship, particularly, the efficacy of different forms of communication, such as denied versus direct, controlled by the patient versus taken automatically, will be discussed. Typical communication errors and recommendations allowing to avoid errors, will be indicated. As an example of a particularly difficult situation, placing high requirements in terms of communication skills, the talk/conversation with the family of the deceased – a potential donor for organ transplantation, will be presented.   VL - 2015 IS - Tom 58, Numer 2 (222) PY - 2015 SN - 0555-0025 C1 - 2299-6362 SP - 238 EP - 254 DO - 10.4467/2299-6362PZ.15.019.4129 UR - https://ejournals.eu/czasopismo/zeszyty-prasoznawcze/artykul/zakaz-czy-nakaz-skuteczny-przekaz-zalecen-zdrowotnych KW - komunikowanie KW - choroba KW - lekarz KW - pacjent