TY - JOUR
TI - Odpowiedzialność społeczna jako strategia przywództwa przedsiębiorstwa na rynku
AU - Khovrak, Inna
TI - Odpowiedzialność społeczna jako strategia przywództwa przedsiębiorstwa na rynku
AB - 
	Social Responsibility as a Strategy of Market Leadership

	The article presents the relationship between corporate social responsibility, corporate image, and leadership in the context of globalization. It has been proven that market leadership has different sources of the formation. The internal manifestation is formed due to the orientation of social responsibility on the employees of the company, while the external manifestation is created because of the focus on business partners, customers, and society. The features of social responsibility within the business strategy are presented. The system of advantages for socially responsible companies has analyzed in the short- and longterm. Attention is paid to the factors that limit the social activity of companies. The author proved the need to expand the information space with the intention of publishing trends and results of companies’ social activity. The stages of developing and disseminating social reports of companies were proposed. It justified the benefits that the company receives through the use of social reporting.
	 
VL - 2017
IS - Numer 3 (39)
PY - 2017
SN - 1896-0200
C1 - 2084-3968
SP - 391
EP - 401
DO - 10.4467/20843968ZP.16.030.7245
UR - https://ejournals.eu/czasopismo/zarzadzanie-publiczne/artykul/odpowiedzialnosc-spoleczna-jako-strategia-przywodztwa-przedsiebiorstwa-na-rynku
KW - odpowiedzialność społeczna
KW - strategia przedsiębiorstwa
KW - przywództwo na rynku
KW - otoczenie biznesu
KW - przewagi konkurencyjne