TY - JOUR
TI - Medialne coming-outy artystów – strategie wizerunkowe
AU - Majka-Rostek, Dorota
TI - Medialne coming-outy artystów – strategie wizerunkowe
AB - 
	Media coming outs of Polish artists – image-building strategies

	 

	The article concerns the phenomenon of artists coming out on mass media. Their decisions to make the information about one’s homosexuality public, form parts of their image-building strategies. A sociocultural context of those decisions and ways of their realizations are presented in this article. Basing on press interviews in which four selected Polish artists have made identity declarations there has been made an attempt to picture the character and types of coming out statements.
VL - 2019
IS - Tom 20, Numer 2
PY - 2019
SN - 1896-8201
C1 - 2084-3976
SP - 181
EP - 197
DO - 10.4467/20843976ZK.19.012.10529
UR - https://ejournals.eu/czasopismo/zarzadzanie-w-kulturze/artykul/medialne-coming-outy-artystow-strategie-wizerunkowe
KW - artyści
KW - celebryci
KW - wizerunek
KW - coming out
KW - homoseksualność
KW - artists
KW - celebrities
KW - image
KW - homosexuality