TY - JOUR TI - Radioodbiornik – towarzysz codzienności. O „morning show” w ujęciu diachronicznym AU - Albińska, Karolina TI - Radioodbiornik – towarzysz codzienności. O „morning show” w ujęciu diachronicznym AB - Radio as partner in everyday life. About morning show in the diachronic approach Morning show, understood as a specific radio megagenre, since its dawn has tried to inscribe in the listeners’ environment of life by adjusting to the rhythm of their day but also by shaping their daily routines. This article analyses the origins of the identity of this type of programmes which date back to the times of the Golden Age of the American radio broadcasting. On the background of technological, economic and social conditioning of the era, it shows their historical changes in the years 1920-1950 of the XX c. However, the description of this evolution – from the morning shows with the underspecified “anatomy” and vague existence in the ether to the preforms such as participation programs – may be treated as a prelude to the understanding of the tendencies that determine the existence of the contemporary sequential broadcasts that are transmitted by radio at dawn.   VL - 2015 IS - Tom 58, Numer 1 (221) PY - 2015 SN - 0555-0025 C1 - 2299-6362 SP - 151 EP - 166 DO - 10.4467/2299-6362PZ.15.012.3150 UR - https://ejournals.eu/czasopismo/zeszyty-prasoznawcze/artykul/radioodbiornik-towarzysz-codziennosci-o-morning-show-w-ujeciu-diachronicznym KW - radio KW - radio journalism KW - morning show KW - media KW - radio programmes KW - media civili-zation