%0 Journal Article %T Radioodbiornik – towarzysz codzienności. O „morning show” w ujęciu diachronicznym %A Albińska, Karolina %J Zeszyty Prasoznawcze %V 2015 %R 10.4467/2299-6362PZ.15.012.3150 %N Tom 58, Numer 1 (221) %P 151-166 %K radio, radio journalism, morning show, media, radio programmes, media civili-zation %@ 0555-0025 %D 2015 %U https://ejournals.eu/czasopismo/zeszyty-prasoznawcze/artykul/radioodbiornik-towarzysz-codziennosci-o-morning-show-w-ujeciu-diachronicznym %X Radio as partner in everyday life. About morning show in the diachronic approach Morning show, understood as a specific radio megagenre, since its dawn has tried to inscribe in the listeners’ environment of life by adjusting to the rhythm of their day but also by shaping their daily routines. This article analyses the origins of the identity of this type of programmes which date back to the times of the Golden Age of the American radio broadcasting. On the background of technological, economic and social conditioning of the era, it shows their historical changes in the years 1920-1950 of the XX c. However, the description of this evolution – from the morning shows with the underspecified “anatomy” and vague existence in the ether to the preforms such as participation programs – may be treated as a prelude to the understanding of the tendencies that determine the existence of the contemporary sequential broadcasts that are transmitted by radio at dawn.