TY - JOUR
TI - Mediatyzacja przez aplikatyzację. Mobilna hybrydyzacja, wielozadaniowość i współdzielenie
AU - Kopecka-Piech, Katarzyna
TI - Mediatyzacja przez aplikatyzację. Mobilna hybrydyzacja, wielozadaniowość i współdzielenie
AB - 
	The mediatization by afflicatization. Mobile hybridization, multitasking and sharing

	The aim of the article is to answer the question about the nature of the mediatization of everyday life which occurs through mobile media: smartphones and tablets and dedicated applications. Many spheres of peoples lives is subject to mobile mediatization and its regimes. Handheld devices accompany the increasingly wider spectrum of our activity. At the same time different activities intersect, overlap, and therefore hybridizes. It leads to a situation in which it is difficult to separate them from each other. Crossing applications (e.g. through their functionality or content) support this situation. The mediatization takes place through applicatization of everyday life. It can be analyzed using the concepts of textures and regimes of mediatization formulated by André Jansson. Selected areas of everyday human activity was tested using this tool.
	At the same time three textures of applicatized mobile communication, corresponding to different regimes: hybridization, multi-tasking and sharing were isolated and analyzed. The context of commercialization was included and a critical picture of the phenomena was highlighted.
	 
VL - 2015
IS - Tom 58, Numer 1 (221)
PY - 2015
SN - 0555-0025
C1 - 2299-6362
SP - 49
EP - 59
DO - 10.4467/2299-6362PZ.15.004.3142
UR - https://ejournals.eu/czasopismo/zeszyty-prasoznawcze/artykul/mediatyzacja-przez-aplikatyzacje-mobilna-hybrydyzacja-wielozadaniowosc-i-wspoldzielenie
KW - mediatization
KW - crossing applications
KW - mobile mediatization
KW - mobile media
KW - hybridization
KW - new media
KW - André Jansson