%0 Journal Article
%T HBO – wzorzec współczesnej telewizji jakościowej
%A Pawłowska, Małgorzata
%J Zeszyty Prasoznawcze
%V 2016
%R 10.4467/2299-6362PZ.16.003.5180
%N Tom 59, Numer 1 (225)
%P 32-50
%K quality television, competition, economy, management, media market
%@ 0555-0025
%D 2016
%U https://ejournals.eu/czasopismo/zeszyty-prasoznawcze/artykul/hbo-wzorzec-wspolczesnej-telewizji-jakosciowej
%X 
	HBO – The Model of the Contemporary Quality Television

	
	New tv series are the result and co-relate of the so-called quality television. The prototype and the model of such type of television is the American tv station HBO that – while maintaining its own, recognizable artistic identity – is forced to deal with the specifically American mechanism of the tv market: the necessity to compete between the stations for the attention of more and more competent and discriminate viewer. The author describes the history and the current actions of HBO in the situation where tv medium evolves incessantly and is reshaped as a result of the social, technological, legal processes within its environment. HBO is the station that enjoys the stable success in these changing condition.