TY - JOUR
TI - Zagraniczni wydawcy polskiej prasy kobiecej i młodzieżowej. Zagrożenie dla polskich rodzin?
AU - Dąbrowska-Cendrowska, Olga
TI - Zagraniczni wydawcy polskiej prasy kobiecej i młodzieżowej. Zagrożenie dla polskich rodzin?
AB - 
	Foreign Publishers of Women’s and Youth Press – a Threat to Polish Families?

	Foreign publishers have been operating in the Polish media market since 1990. In early 90’s, the women’s and youth press were dominated by four concerns with German capital: Bauer Media, Burda Poland, G+J Poland and Axel Springer Poland. In media studies, they were known as ‘The Big German Four’. From 2001-2013, fusions and acquisitions took place which resulted in concentration of the press market. Research has shown, that Bauer Media became the most important publisher of highly circulated magazines in Poland. This concern dominated three press subsegments: tv-guides, yellow press and true story. This article is an attempt to answer the question whether Bauer Media as a women’s and youth press publisher threatens Polish families?
VL - 2019
IS - Tom 62, Numer 1 (237)
PY - 2019
SN - 0555-0025
C1 - 2299-6362
SP - 80
EP - 96
DO - 10.4467/22996362PZ.19.005.10219
UR - https://ejournals.eu/czasopismo/zeszyty-prasoznawcze/artykul/zagraniczni-wydawcy-polskiej-prasy-kobiecej-i-mlodziezowej-zagrozenie-dla-polskich-rodzin
KW - foreign publishers
KW - women’s press
KW - youth press
KW - capital concentration