TY - JOUR
TI - Il tormentone, ovvero “il ritorno dell’identico”
AU - Sollano, Angelo
TI - Il tormentone, ovvero “il ritorno dell’identico”
AB - 
	“Tormentone” or “the recurrence of the identical”

	“Tormentone”, an extreme torture, is a typically Italian word describing a catchphrase, a running gag, an earworm, a summer hit or anything related with reiteration accentuated by the various media: advertisement jingles, journalists’ abusive metaphors, viral content on the internet. In this paper we attempt to understand if the audience is aware of this occurrence and willingly accepts being “tortured”, applying some theories about television and seriality proposed by Umberto Eco.
VL - Tom 20 (2020)
IS - Tom 20, Numer 2
PY - 2020
SN - 1732-8705
C1 - 2084-3917
SP - 63
EP - 71
DO - 10.4467/20843917RC.20.007.12553
UR - https://ejournals.eu/czasopismo/romanica-cracoviensia/artykul/il-tormentone-ovvero-il-ritorno-dellidentico
KW - tormentone
KW - catchphrase
KW - running gag
KW - summer hit
KW - Umberto Eco