%0 Journal Article
%T Monumentalne wizerunki. Pomniki jako obrazy przedsiębiorstw
%A Laberschek, Marcin
%J Zarządzanie w Kulturze
%V 2019
%R 10.4467/20843976ZK.19.013.10530
%N Tom 20, Numer 2
%P 199-220
%K pomniki organizacji, pomniki przedsiębiorstw, wizerunek organizacji, zarządzanie wizerunkiem, dziedzictwo kulturowe organizacji, monuments of the organization, monuments of enterprises, organization image, image management, cultural heritage of the organization
%@ 1896-8201
%D 2019
%U https://ejournals.eu/czasopismo/zarzadzanie-w-kulturze/artykul/monumentalne-wizerunki-pomniki-jako-obrazy-przedsiebiorstw
%X 
	Monumenatal Impressions. Monuments as Images of Enterprises

	 

	Many monuments that exist in the social space were erected on the initiative of enterprises. Monuments contain a symbolic message referring to various aspects of this type of organization, for example to their creation, to their achievements and successes, to what they do, to people who co-create them, to patrons and many others, sometimes less clear issues. Thus, monuments show enterprises from a chosen, specific point of view - they also create their images. This article presents which images of enterprises are produced by monuments and how this is done. Nine separate categories are listed: 1) images based on difficult experiences of enterprises; 2) images based on remembrances of enterprises; 3) images based on outstanding persons of enterprises; 4) images based on human work; 5) images based on the achievements of enterprises; 6) images based on the company’s trademarks; 7) images based on the social involvement of enterprises; 8) images based on political involvement of enterprises; 9) images based on the metaphysical values of enterprises.