@article{0a84402f-bb9c-460a-b80e-f32b6b026a68,
author = {Marcin Laberschek},
title = {Monumentalne wizerunki. Pomniki jako obrazy przedsiębiorstw},
journal = {Zarządzanie w Kulturze},
volume = {2019},
number = {Tom 20, Numer 2},
year = {2019},
issn = {1896-8201},
pages = {199-220},keywords = {pomniki organizacji; pomniki przedsiębiorstw; wizerunek organizacji; zarządzanie wizerunkiem; dziedzictwo kulturowe organizacji; monuments of the organization; monuments of enterprises; organization image; image management; cultural heritage of the organization},
abstract = {Monumenatal Impressions. Monuments as Images of Enterprises

	 

	Many monuments that exist in the social space were erected on the initiative of enterprises. Monuments contain a symbolic message referring to various aspects of this type of organization, for example to their creation, to their achievements and successes, to what they do, to people who co-create them, to patrons and many others, sometimes less clear issues. Thus, monuments show enterprises from a chosen, specific point of view - they also create their images. This article presents which images of enterprises are produced by monuments and how this is done. Nine separate categories are listed: 1) images based on difficult experiences of enterprises; 2) images based on remembrances of enterprises; 3) images based on outstanding persons of enterprises; 4) images based on human work; 5) images based on the achievements of enterprises; 6) images based on the company’s trademarks; 7) images based on the social involvement of enterprises; 8) images based on political involvement of enterprises; 9) images based on the metaphysical values of enterprises.},
doi = {10.4467/20843976ZK.19.013.10530},
url = {https://ejournals.eu/czasopismo/zarzadzanie-w-kulturze/artykul/monumentalne-wizerunki-pomniki-jako-obrazy-przedsiebiorstw}
}