TY - JOUR TI - ‘Świętowanie niecodzienne’ - tożsamościowy fenomen regionalnego dziedzictwa kulturowego. (Przykład Podhala i Beskidu Śląskiego). AU - Lehr, Urszula TI - ‘Świętowanie niecodzienne’ - tożsamościowy fenomen regionalnego dziedzictwa kulturowego. (Przykład Podhala i Beskidu Śląskiego). AB - “Uncommon celebration” – an identity phenomenon of regional cultural heritage (An example of Podhale and Beskid Śląski regions)   The ritualization of rural life present in  contemporary reality that puts its signature on existential uncommonness favors pondering on the causality of practicing ceremonial celebrations in a form that corresponds to the tradition of olden days. Such ceremonies manifest the clash of the past and  present time, with the latter modifying some sequences of the ceremony; nevertheless, the above-mentioned clash emphasizes the unchanging scenario of a cultural act with its preserved rituals, gestures, verbalized contents and – what may be seen in Podhale – folk dress.   The cultivation of  old contents and at times introduction of forgotten rituals is justified by tradition stimulated by a sense of identity (individual or collective) and to a lesser degree by institutionally steered tradition. It allows for placing the individual and the community in a mentally unchanged social-cultural space confirmed by ceremonies held (familial, annual). The presence of symbolic requisites, the behavior of the involved persons perceived by outside observers as a peculiar performance, are on the one hand a ceremonial implementation and a complement of a breakthrough event in the life of  man, a religious act or a custom that is important for a given local group. On the other hand, however, their role is to: 1) maintain and strengthen the vanishing neighborly relations; 2) preserve the cultural continuity; 3) emphasize the regional individuality.   The well-marked element of commercialization of regional identification as a signum temporis which is superimposed on the cultural and identity-associated dimension of ‘uncommon celebrations’ does not change the fact that such regional identification remains for a given community a basic and timeless evolving component of the cultural heritage. VL - 2014 IS - Tom 15, Numer 1 PY - 2014 SN - 1896-8201 C1 - 2084-3976 SP - 49 EP - 58 DO - 10.4467/20843976ZK.14.005.2146 UR - https://ejournals.eu/czasopismo/zarzadzanie-w-kulturze/artykul/swietowanie-niecodzienne-tozsamosciowy-fenomen-regionalnego-dziedzictwa-kulturowego-przyklad-podhala-i-beskidu-slaskiego KW - ceremonie KW - zwyczaje KW - tożsamość kulturowa KW - tradycja KW - współczesność KW - regiony KW - pogranicza KW - miejscowości Podhala i Beskidu Śląskiego KW - Karpaty