TY - JOUR TI - Mentoring w crowdsourcingu – innowacyjny sposób na wykorzystanie potencjału osób starszych AU - Sobolewska-Poniedziałek, Ewa AU - Niewiadomska, Anna TI - Mentoring w crowdsourcingu – innowacyjny sposób na wykorzystanie potencjału osób starszych AB - Mentoring in crowdsourcing as an innovative method of exploiting the potential of the elderly   The combination of mentoring and crowdsourcing strategy creates new possibilities for solving problems in both, business and social sphere. On the one hand, mentoring is a form of support for the professional development of the organization’s employees. On the other hand, it can be seen as a way to exploit the potential of the elderly. This idea corresponds to the goals of crowdsourcing, as a means of supporting the ‘crowd’ in solving problems. Older people in this situation are a group that has unmistakable counseling potential that can be used in the form of mentoring in crowdsourcing. VL - 2018 IS - Numer 2 (42) PY - 2018 SN - 1896-0200 C1 - 2084-3968 SP - 241 EP - 252 DO - 10.4467/20843968ZP.18.019.8457 UR - https://ejournals.eu/czasopismo/zarzadzanie-publiczne/artykul/mentoring-w-crowdsourcingu-innowacyjny-sposob-na-wykorzystanie-potencjalu-osob-starszych KW - mentoring KW - crowdsourcing KW - the elderly KW - professional and social potential