TY - JOUR
TI - Communication using artificial intelligence in turbulent market conditions
AU - Makowski, Michał
TI - Communication using artificial intelligence in turbulent market conditions
AB - The paper presents the scope of application of artificial intelligence in the communication process. Particular attention was paid to the technology of bots used in new media. The functionality of these solutions in turbulent market conditions has been described, indicating both their positive and negative effects in turbulent communication conditions. The Author pointed out the advantages and disadvantages of practical applications of artificial intelligence in new media and the prospects for improving such communication possibilities.
VL - 2023
IS - Numer 1 (14) 2023
PY - 2024
SN - 2451-1986
C1 - 2544-2554
SP - 57
EP - 79
UR - https://ejournals.eu/czasopismo/media-biznes-kultura/artykul/communication-using-artificial-intelligence-in-turbulent-market-conditions
KW - communication
KW - artificial intelligence
KW - AI
KW - turbulent market
KW - crisis situation