TY - JOUR TI - Game of Thrones fandom. Power and culture in fan communities AU - PiĆ³recka, Katarzyna TI - Game of Thrones fandom. Power and culture in fan communities AB - Fans represent a shift in media consumption, and their patterns of behaviour are increasingly visible outside their communities, in other groups. With the observed shift towards a network society, of which fandoms are an emanation, the field of social conflict begins to operate within culture. Cultural power over media products no longer belongs only to the creators, but is also influenced by the users, who cease to passively consume products, creatively interpreting them and engaging in their development. The aim of the article was to show this process on the example of content analysis of internet entries created within the environment of the Game of Thrones fandom, including speculations which the fans of the brand carried out in the context of the plot development. VL - 2023 IS - Numer 1 (14) 2023 PY - 2023 SN - 2451-1986 C1 - 2544-2554 SP - 9 EP - 23 UR - https://ejournals.eu/czasopismo/media-biznes-kultura/artykul/game-of-thrones-fandom-power-and-culture-in-fan-communities KW - fan KW - fandom KW - Game of Thrones KW - cultural studies