TY - JOUR
TI - The media consumer in the Web 2.0 era
AU - Maćkiewicz, Jolanta
TI - The media consumer in the Web 2.0 era
AB - The article is devoted to outlining the profile of a new media recipient, or rather a media user. It is assumed that new technologies, or rather a new way of using these technologies (Web 2.0), contributed to this. The new way of using means unlimited choice of content as well as time, place and way of reaching it; non-linear and superficial reception; interactivity; the possibility of modifying and creating messages. The new user is mainly superficial, impatient and impulsive, receiving non-linearly and comprehensively, more image-oriented than word-oriented, active.
VL - 2023
IS - Numer 1 (14) 2023
PY - 2023
SN - 2451-1986
C1 - 2544-2554
SP - 1
EP - 8
UR - https://ejournals.eu/czasopismo/media-biznes-kultura/artykul/the-media-consumer-in-the-web-2-0-era
KW - media
KW - recipient
KW - internet
KW - non-linearity
KW - multimodality