%0 Journal Article %T Media, State and Reciprocal Transparency: Normative Expectations and Regulatory Possibilities in a Proposal of the European Media Freedom Act (EMFA) %A Klimkiewicz, Beata %J Zeszyty Prasoznawcze %V 2023 %R 10.4467/22996362PZ.23.042.18676 %N Tom 66, Numer 4 (256) %P 113-125 %K media transparency, media policy, state, reciprocal transparency %@ 0555-0025 %D 2023 %U https://ejournals.eu/czasopismo/zeszyty-prasoznawcze/artykul/media-state-and-reciprocal-transparency-normative-expectations-and-regulatory-possibilities-in-a-proposal-of-the-european-media-freedom-act-emfa %X Media transparency has been seen as an important principle in media policy and regulation for a long time. Overall, this study attempts to offer three contributions. First, it provides theoretical conceptualization of transparency as a relational concept involving three collective actors – media, state and citizens. Second, it introduces the concept of “reciprocal transparency”. Third, it explores regulatory trends and possibilities concerning reciprocal transparency under the proposed draft of the European Media Freedom Act (EMFA). This research results from the project Media Freedom, Trust and Transparency in the European Union (FREEMED) and was supported by the European Commission (grant reference: Jean Monnet Chair - 611085-EPP-1-2019-1-PL-EPPJMO-CHAIR).