TY - JOUR
TI - The Power of Justin Trudeau’s Media Image: The Ascension and Demise of a Media-Star Politician
AU - Soroka, Tomasz
TI - The Power of Justin Trudeau’s Media Image: The Ascension and Demise of a Media-Star Politician
AB - The article explores the evolution of media image of Canada’s prime minister, Justin Trudeau. In particular it takes interest in how Trudeau’s impactful use of traditional and social online media helped popularize and convey his positive portrayal to wider audiences, which at peak of Trudeau’s popularity amounted to a phenomenon called ‘Trudeaumania’. The article evaluates the effects and political implications of Trudeau’s media activity on his political career and posture, but also on the global reputation of Canada.
VL - 2022
IS - Tom 10, Numer 3
PY - 2022
C1 - 2354-0214
SP - 225
EP - 244
DO - 10.4467/23540214ZM.22.016.17299
UR - https://ejournals.eu/czasopismo/zarzadzanie-mediami/artykul/the-power-of-justin-trudeaus-media-image-the-ascension-and-demise-of-a-media-star-politician
KW - Justin Trudeau
KW - media branding
KW - media image
KW - Canada
KW - Trudeaumania