Kim, E., Muralidharan, S., Shoenberger, H. (2022). 
	Testing the Extent of the ‘Immersive’ Experience: The Role of Ad Relevance, Ad Vividness, and Ad Message Explicitness in Narrative Advertising. Media Biznes Kultura, 2022, 9-26. doi: https://doi.org/10.4467/25442554.MBK.22.012.17098