TY - JOUR TI - Creating Climate Conscious Players: Final Fantasy VII’s Ecoactivist Fan Communities AU - Barton, Andrew TI - Creating Climate Conscious Players: Final Fantasy VII’s Ecoactivist Fan Communities AB - This paper examines the ecocritical message espoused by characters in Final Fantasy VII and Final Fantasy VII Remake and uses affect theory to better understand fan response to these beliefs. From there, I note the publishing company, Square-Enix, recently declared interest in pursuing NFT technology as a potential revenue stream despite the environmental concerns this technology brings, which resembles the villainous organization Shinra in these games. Fan response Square-Enix’s NFT projects indicates how fans may identify with and absorb the ideologies of characters in video games, even when that ideology sets the fans in opposition with the companies behind the original game(s). VL - 2022 IS - Numer 4 (54) Playing While the World Burns: Games in a Time of Crisis PY - 2022 SN - 1895-975X C1 - 2084-3860 SP - 621 EP - 633 DO - 10.4467/20843860PK.22.041.17095 UR - https://ejournals.eu/czasopismo/przeglad-kulturoznawczy/artykul/creating-climate-conscious-players-final-fantasy-viis-ecoactivist-fan-communities KW - Final Fantasy VII KW - Final Fantasy VII Remake KW - NFT KW - affect theory KW - game studies KW - video games KW - Square-Enix KW - ecocriticism KW - fan response KW - fan theory