TY - JOUR
TI - Instagram jako przestrzeń wymiany informacji przez matki na temat powrotu do pracy – analiza postów oznaczonych #mamawracadopracy
AU - Krasnova, Anna
AU - Mizera-Pęczek, Patrycja
TI - Instagram jako przestrzeń wymiany informacji przez matki na temat powrotu do pracy – analiza postów oznaczonych #mamawracadopracy
AB - 
	Instagram as a Space for Sharing Information About Returning to Work. Analysis of the Post #Mamawracadopracy

	The article is devoted to the issue of mothers returning to work, after being on parental leave due to the birth of a child. The theoretical part presents the specifics of the Instagram social network, which was used by women who have children, as well as the results of secondary research on searching for the source of origin and work. The research part presents the results of the analysis of the content communicated on Instagram by mothers returning to work. The results of the research show that for many ‘instamothers’online activity is a substitute for social relation, and makes them willing to share their observations also regarding the topic of returning to work. Moreover, the analysis of the posts showed that some mothers perceive motherhood as a limitation in shaping their professional career, while other mothers are convinced that it is their work that limits them in fulfilling the role of mother.

	JEL: M0, M12
VL - 2022
IS - Tom 10, Numer 1
PY - 2022
C1 - 2354-0214
SP - 37
EP - 55
DO - 10.4467/23540214ZM.22.003.16925
UR - https://ejournals.eu/czasopismo/zarzadzanie-mediami/artykul/instagram-jako-przestrzen-wymiany-informacji-przez-matki-na-temat-powrotu-do-pracy-analiza-postow-oznaczonych-mamawracadopracy
KW - mother
KW - work-life balance
KW - return to work
KW - working mom