Multimodal Discourse – a new category of research?

The semantic category of multimodality grew out of a belief in the possibility of rejecting the language as their primary means of communication or at least reduce its participation in the processes of communication and the creation and transfer of meanings in favor of other sign systems. Multimodality and analysis of multi-modal, understood as a description and interpretation of socially situated sign systems, have become recently popular topics of current scientific debates according to a global proposition Gunther Kress and Theo van Leeuwen of multimodality any text – “all texts are multimodal”. The postulate the elimination of linguistic code of any communication processes, is related to the gradual dissipation of the concept of natural language multimodal communications, which can be explained by the increasing use of semiotic phenomena and their meta-language to describe the new spheres of reality. Born – as claimed by the enthusiasts of visuality and multimodality – real “civilization of the image” or linguistics of the image and rammar of the image.
 

The semantic category of multimodality grew out of a belief in the possibility of rejecting the language as their primary means of communication or at least reduce its participation in the processes of communication and the creation and transfer of meanings in favor of other sign systems. Multimodality and analysis of multi-modal, understood as a description and interpretation of socially situated sign systems, have become recently popular topics of current scientific debates according to a global proposition Gunther Kress and Theo van Leeuwen of multimodality any text – “all texts are multimodal”. The postulate the elimination of linguistic code of any communication processes, is related to the gradual dissipation of the concept of natural language multimodal communications, which can be explained by the increasing use of semiotic phenomena and their meta-language to describe the new spheres of reality. Born – as claimed by the enthusiasts of visuality and multimodality – real “civilization of the image” or linguistics of the image and rammar of the image.